Brand identity design is the comprehensive brand messaging that defines how customers perceive your brand in the market.

There are three components of brand identity design:

  • Your brand’s culture and values
  • Position in the market
  • Brand visuals.


Businesses convey their brand identity design to customers using intangible and tangible elements like logos, company culture and messaging.

 6 steps for creating brand identity design:

  • Define your target customer
  • Clarify your value proposition
  • Choose your brand colors
  • Design your logo
  • Select your brand’s fonts
  • Create a brand style guide





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