Display advertising is one of the traditional web marketing planning form. It allows to communicate through innovative and engaging formats within the user’s page of interest.

This kind of planning allows a brand to work on every step of the customer journey and to intercept users in different moments:

  • When need arise
  • During products comparison process
  • When the user has already chosen the brand
  • In the time of the final decision to buy the product.


Rich media are innovative formats that allows users to interact directly with a brand. This kind of digital marketing is an essential part of all media mix. In order to develop the best media plan it is important to define the inventory on which the advertisement will be displayed with carefulness, to leverage on market knowledge and on different own tools, able to analyse the affinities between brand target and website’s users.





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