Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. 

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

 

Types of mobile online marketing strategies:

  • App-based marketing
  • In-game mobile marketing
  • QR Codes
  • Location-based marketing
  • Mobile search ads
  • Mobile image ads
  • SMS

 

 

     

     

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