Mobile marketing is no different from other types of marketing. You need to identify the demographic characteristics of your target audience and design a campaign tailored to its specific interests. What makes the mobile medium so promising for marketers is the sheer number of tools available to reach that audience on an unprecedented level of immediacy and detail. It also offers increased efficacy, as evidenced by the high redemption rate of mobile coupons compared to regular coupons.

 Four Easy Ways to Target Customers Through Mobile Marketing are:

  • Mobile banner ads
  • SMS marketing
  • Mobile surveys
  • Pull marketing





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