Only through a strategy we can do the social media marketing in an effective manner. Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.

 Steps to create social media strategy:

  • Set social media marketing goals that align to business objectives.
  • Learn everything you can about your audience.
  • Research the competition.
  • Conduct a social media audit.
  • Set up accounts and improve existing profiles.
  • Find inspiration.
  • Create a social media content calendar.
  • Test, evaluate and adjust your strategy.

 

 

     

     

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