One of our service area is Video Ads or Video Advertising. Which encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.
There are three types of video ad formats:
- Linear video ads – the ads are presented before, in the middle of, or after the video content is consumed by the user.
- Non-linear video ads – the ads run concurrently with the video content so the users see the ad while viewing the content.
- Companion ads – commonly text, display ads or rich media that wrap around the video experience.