Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. Virality is an essential part of today’s digital life, everyone wants either their business to go viral or start something huge after going viral. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. 

The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period.

 

The benefits of viral marketing service are:

  • High credibility
  • Low costs
  • Great reach
  • High efficiency
  • The opportunity to continuous promotion adjustments.

 

The main reasons for the wide popularity of viral marketing are:

  • Socializing and networking has now made very closer to the people. So relatives and friends are simply accessible over the net.
  • Viral marketing is one of the cost-free methods for promoting a business transaction.

 

 

     

     

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